• SERVIVE Outcome
    Final Project Report

    SERVIVE is an EU funded project within the 7th framework and intends to implement Mass Customisation throughout Europe on a wide and large scale. It is resident in the fashion and apparel industry and its main goals are:

    • the enlargement of the assortment of customisable items currently on offer,
    • the drastic enhancement of all co-design aspects (functionality and fun) and
    • the development and testing of a new production model based on decentralized networked SME cells.

    Many research projects lack the transfer from „scientific research” to “making money in business”. After three years, EU funded project SERVIVE now has to prove its promise to build a platform that connects Mass customization suppliers and vendors within the apparel industry. Logging into the SERVIVE community offers a world of sites like amazon and facebook combined: Shop mass customized apparel from different suppliers, have your own profile and show your configured products to friends. Besides the fact that you are able to shop mass customized products instead of mass produced ones, you are also able to build up a virtual twin of yourself, have a look at the clothes you desire on your avatar and get advice from experts on your looks.

    And what’s in there for companies? Joining the SERVIVE portal enables you to address your offer to a huge interested crowd. Instead of developing your coding and every service by yourself, you can use already approved ones that customers know and appreciate. Especially for small and medium sized enterprises this is a chance to reach out to many potential customers and enables SMEs to concentrate on their key capabilities: what do we want to offer and how do we want to produce it? Cross-selling possibilities will raise the amount of purchased goods and a comfortable configuration process with a connected order and stock system smoothes the whole data flow.

    The following report will firstly give an introduction into the objectives of the project, before describing the challenges the research was faced with. After pointing out how SERVIVE addressed the challenges step by step, we illustrate the highlights of the SERVIVE achievements. Ensuing we show who can benefit from the SERVIVE results, that are specified later on. Also the availability of our project results will be of topic. Last but not least we respond to the question, what impact in terms of state-of-the-art, societal and economic the results will have. The report will be closed by a short characterization of the whole consortium of partners.

    Click here to download the report.
  • Established Business and technological framework
    Target group definition (market study)

    The core objective of this study is to answer the central question “What to sell to whom in mass customized apparel?”. Focused on the partners of the EU-funded SERVIVE project, a multi-million research initiative financed by the European community and a consortium of European companies, the study identifies forthcoming target groups which have not yet been covered fully by the existing players in the market.

    Our research indicates that the current mass customization offerings in the apparel market are directed at target groups with a higher social status and modern basic value. Thus options for a dissemination to other milieus will be discussed. Moreover the needs of men and women regarding mass customized garments seem to differ significantly and must be addressed separately.

    Mapping the offerings of more than 180 existing mass customization players in the fashion industry, our MC landscape shows that some product categories are overcrowded with me-too offerings while others are not covered yet. These “white spots” serve as a good starting point to develop a competitive product offering.

    As a main result, three promising product categories can be identified: women’s business wear, knitwear and sportswear.

    The research was led by the following questions:

    - Which customer segments have a high affinity for customized garments?

    - Which needs are prevailing in these segments that can be met with customized products?

    - Are there any major differences between men and women in their demand for customized apparel?

    - Which product categories offer the highest potential within the identified customer segments?

    Click here to download the study.

    Set of customisation options and range

    Part of the initial efforts for defining the targets and scope of SERVIVE, D.1.1.2 – Set of customization options and range has the goal of selecting representative products from the mass customization product catalogues of the SERVIVE pilots and to present the list of customization options and their range for these respective products.

    The selected products categories are the pilots in the SERVIVE project and used for developing, testing and implementing the SERVIVE services.

    There are 3 product categories chosen by SERVIVE project, each category having one or more products:

    I. Women’s business and smart casual wear

    II. Women’s sportswear

    III. Women’s woven wear and men’s and women’s knitwear

    The following criteria were considered when choosing the SERVIVE target products:

    a) The selected product groups must offer strong potential for high market penetration and large order volumes within an acceptable timeframe.

    b) The selected product groups must support the holistic approach of SERVIVE

    c) The selected product groups must be supported by at least one of the industry partners (pilots) in the consortium.

    d) One product group is in mature stage from a mass customization point of view. I.e. a strong and complete product catalogue, innovative and reliable logistics, available resources for scaling up. In this case SERVIVE can focus on development and/or improvements of the customer and sales support services (VTO, Style Advice, community services, etc). This is the case for women’s business and smart casual wear (pilot of Matteo Dosso).

    e) One product group is in an intermediate stage from a mass customization point of view and is looking for the next steps to maturity in their product catalogue, production processes, resources, logistics and commercial support tools (pilot of Team Colours).

    f) One product group is still in an early stage of defining its mass customization proposition and has the ambition to develop its mass customization business to the most innovative standards. In this case SERVIVE focuses on both supporting the setup of the product catalogues, production environment, logistics as well as implementing various support services (the case of Unicatum).

    For each of the products, in D.1.1.2 the following information is presented:

    a) General product description
    b) The list of customization options
    c) Required measurements – description and range

    Detailed descriptions for selected customization options and ranges are given to present how the product catalogue of each pilot is structured.

    Click here to download the study.
  • Knowledge Infrastructure and Management
    Integrated Knowledge repositories

    In the framework of Task 2.1 the domain knowledge sources as well as the gathering of this knowledge which are managed in the project were investigated and specified. Moreover, an integrated analysis of all these sources has been performed and thus the structure of the knowledge types, their representative features and the associations between them have been identified.

    In the present report there is a brief presentation of the prototype Integrated Knowledge repositories with the description of the mechanism developed to manage and store the data as well as to allow the exchange of information between the developed interfaces, namely the PServer and the SERVIVE Style Advisor (StA).

    Click here to download the report.

    Final version of the Recommendation Engine

    The aim of the recommendation engine is to aid a customer to decide which clothes are pertinent to him. A user provides information regarding body type, facial features and related characteristics relevant to their physical appearance as well as the occasion for wearing the garment; this information forms the input to the recommendation engine, while the output is one or more garments.

    The inner workings of the recommendation engine are performed by three modules: the generic style advice, the product specific style advice and the dynamic style advice. All three modules are based on if-then rules, whereas the major difference is the provenance of the rules. In the generic style advice, the rules are procured from fashion experts and they refer to generic garments; in the product specific advice the rules are also procured by experts but the advice refers to garments of specific manufactures. Finally, the dynamic stereotypes are constructed automatically form users' interaction with the system and they represent users' preferences.

    All types of style advice are provided upon request from the user, and in particular the generic style advice is available when the user interacts with the SERVIVE portal (Style Community), the product specific is available when interacting with the SERVIVE platform (Co-design Community). Finally, the dynamic style advice is available at the SERVIVE portal (Style Community).

    Click here to download the report.

    Final Integrated Style Advisors, including User Interfaces

    The prototype Deliverable “Final Integrated Style Advisors, including user interfaces” has been implemented in the framework of WP2 Development of Knowledge Infrastructure and Knowledge management tools of the SERVIVE project.

    This prototype includes two separate developments, first being the integration of the knowledge sources (PServer, Recommendation engine) to the Generic Style Advisor and the second being the integration of the knowledge sources to the Product Specific Style Advisor. The first development is also integrated in the SERVIVE Portal (SPO – Style Community) while the second is part of the SERVIVE Transaction Platform (SPL).

    The report below describes briefly the final user interfaces, while it includes a critical evaluation of the participating pilot companies Team Colours and Matteo Dosso. Finally, based on the assessment by the pilots, recommendations and suggestion for improvement are concluding the report.

    Click here to download the report.

    Style advice rules

    The files below contain style advice rule (stereotypes). They associate body types, or occasion with generic garments. In the SPO, style advice is provided by IF-THEN rules. The rules represent associations between body types and formal, casual or sport garments. They also contain associations between a social occasion and the appropriate garment. The THEN part (named features) always contains generic garment types (i.e. they do not refer to specific manufactures). The IF part of the rules (named attributes) contains the body type or the occasion. The style rules represent the knowledge of domain experts, and they are stored in the PServer.

    Click here to download the file.
  • Production Network supporting tools
    Networked Pattern Generator

    The Networked Pattern Generator (also called: Intelligent Pattern Configurator ,IPC) is part of the framework of Work Package 3. The aim of this WP is to analyze and describe the specific organization structures, information, work and material flows required by the flexibility for production of different products of customized garments.

    The work consists of the customisation of different type of garments, using the Intelligent Pattern Configurator (IPC) in order to generate individual patterns (customized pattern block). It derives from the modeling of a typical garment and the fitting of the garment to a specific body shape and size.

    The work done is focused on the development of an intelligent pattern generator (web prototype) enabling the design of a “customized block pattern” according to the customer group profile and based on body measurement

    The intelligent Pattern Configurator is connected to the Micro-Factory Network Coordinator (see below). The adaptation of the correctly sized block patterns from IPC to a particular style and production method is then the responsibility of the micro-factory.

    Click here to download the document that describes the main features of IPC prototype and the methodology used to perform the IPC.

    Prototype of the MF net Coordinator

    This prototype tool includes two separate developments, first being the implementation of a tool to be used by Retailers/Contractors to locate Micro-Factories that can produce Mass-Customisation garments. The second tool concerns the creation of dynamic profiles for potential Micro-Factories to be linked to a Production Knowledge Base that will match each Micro-Factory’s capacities to potential orders by Retailers/contractors.

    As stated in Deliverable D3.5.1 Design of the MF Net Coordinator, the Micro-Factory Network Coordinator (MFNC) is a tool to coordinate future Micro-Factories. In the aforementioned Deliverable a general description of the overall service is given, along with an overview of functional specifications, while the architecture and typical use cases are documented.

    In the present report a presentation of the prototype can be found, in terms of presentation of main interfaces and presentation of key use cases, for each of the tools of the prototype.

    The Micro-Factory Network Coordinator can be found at

    Click here to download the MFNC presentation report.
  • Model Style & co-design community
    SERVIVE Style-Advise prototype

    This prototype includes two separate developments, first being the implementation of the Product Specific Style Advisor and also the final prototype of the web based Product Configurator, both of them integrated at SERVIVE Transaction Platform (SPL).

    This document describes briefly these implementations in terms of development steps, installation processes, presentation of main interfaces and also presentation of key use cases, for each of the aforementioned components of the prototype.

    Click here to download the Style-Advise final prototype presentation report.

    SERVIVE Shared Virtual-Try-On Web Service prototype

    The VTO Web Service provides a 3D Virtual-Try-On as a web service. The VTO is a real-time platform that enables consumers to evaluate simulated 3D garments on a static 3D representation of their own body. The VTO Web Service will, based on certain requests or commands, simulate garments in full 3D and upon completion of the simulation a 2D snapshot will be taken of a particular view of the final result.

    The VTO Web Service, as its name implies, acts as a web service. That is, it exposes a specific set of functionalities to be used by a web application developer. Consumers can interact with the VTO Service by means of a web application. Within this project a web application which interacts with the web service described in this document will be provided by consortium partner Digital Humans.

    While there are several examples of online platforms allowing you to try on garments in some way or another, most of them are based on 2D image overlays and all of them, even when they are 3-dimensional, are static.

    The VTO Service improves upon this concept by providing simulation of 3D garments on a sizeable 3D virtual avatar. The simulation will be based on the actual pattern data of the garments it represents as well as fabric information. Most interactions with the VTO Service will result in a 2D snapshot being generated of a particular view of the 3D scene. This implies that the actual underlying data and generated results are, in contrast to existing systems, completely dynamic and created on-the-fly.

    The development of the VTO as a web service means that all hardware requirements are placed on the server side. Application development can be limited to a thin client with minimal hardware requirements for the end user, besides a decent internet connection.

    This document outlines the final prototype of the VTO Web Service as defined within WP4.3. It discusses the components that make up the VTO Web Service, its capabilities and its various requirements, thereby detailing the development efforts made for this specific deliverable. It adds to D4.5 in that improvements, extensions and further developments made since the time of writing of D4.5 are included in this document, with as main new contribution the finalized networking framework.

    Click here to download the Shared Virtual-Try-On Web Service prototype presentation report.

    Model Style Community

    Model style community consists of two prototypes, first being the Virtual Try On interface. The Virtual Try-On web application is a lightweight application, which can run inside of any social network, web 2.0 sites or other online community. In the framework of the SERVIVE project, the VTO webapp runs inside of the SPO portal but relies on an external server for processing and rendering data.

    The other prototype is the Lounge application, which is a real-time collaboration platform developed as a contribution to the R&D in social media functionalities to aid consumer/professional decision-making and improve ‘stickiness’ on a transactional website. The concept is designed to solve and ease the communication and collaboration between users and businesses while concurrently using other features of the community portal (SPO). We have also aimed for this tool to allow a greater integration between the SPO, our partners’ websites and the web which should lead to an increase in traffic for the SERVIVE platform.

    Click here to download the Model Style Community presentation report.

    SERVIVE Front-End shell final prototype

    The SPO platform enables real?time collaboration in online shopping, making the experience unique in that it merges the pleasure of shopping with friends or with retail sales staff and with the comfort of doing it from your own home. The portal is addressed to the clothing industry.

    The SPO provides a platform for the retailers and designers to share and display their garments catalogue in a social community website. By being a social website that gathers data and feed from the users directly, the users are likely to trust the provided services more than the “hard sell” of a general e?commerce website.

    Visit and become a member today!

    Click here to download the powerpoint presentation of SPO’s main features.
  • Integrated e-Manufacturing pilots
    (UNICATUM) Micro-factory pilot

    The technological, environmental and social premises have changed drastically within the past 30 years. Subsequently, companies still operating accordingly to the classical mass production paradigm will have more and more problems in the future. These companies have to accept the need for a paradigm shift. New business and production models have to be developed in order to meet the new technological, environmental and social requirements.

    Today, apparel is a “world product”, because single production steps are spread over the world: primary materials production in the USA, production of fabrics in India, textile processing elsewhere again. Solely these transportation routes pollute the environment immensely and offer a couple of improvements.

    While the amount of consumed textiles – and especially clothing – is still rising, the way of consumption and its reasons change. On the one hand, people strive for expressing their personality through their consumption and especially through their clothes. On the other hand, people start to recognize their power within the market economy and try to exercise it.

    If textile manufacturers reorganise their production facilities in countries like Germany or France, for example, this would mean more jobs in the specific countries. Germany and France are a well known example for their knowledge in manufacturing textiles for centuries. Research institutes like Hohenstein Institute or l'Institut Francais de l'habillement et du textile in Paris attest to a long tradition in this industry.

    The organization in micro factories could be one solution. Thanks to their flexibility and proximity, they fit perfectly into a mass customization strategy. They are able to produce personalized products and are could be installed close to the customer. In the Unicatum the point of sale customization and the point of delivery customization are in a shop nearby the production facility. As the whole product should be produced next door, short delivery times are the consequence. Furthermore consumers can take a look at the production of their individualized product – in this case: knit wear.

    As there was unfortunately no real piloting of the approach, this report is based on the interviews with the responsible parties and consists of data and information that was collected after the planning of the micro factory. It tries to be suggestive of the planning and first steps of implementation and realization with regard to business as well as technical aspects.

    Click here to download the report.

    Automatic Knitting Sites pilot

    This report describes the outcomes of research and development work done by IFTH (France) and Nottingham Trent University (UK) to develop and evaluate the procedures for a business model to produce commercially customised fully-fashioned knitwear. It builds on the initial work done by Unicatum, RWTH and Hohenstein Institute (Germany). The purpose was to demonstrate the commercial potential for on-demand, localised manufacturing of up-market fashion products using new technology.

    The target market was upper-middle market knitwear for ladies, typical products being a jumper, cardigan or dress. As with the rest of the SERVIVE project, customisation has been assumed to be linked to style advice. Thus part of the overall product and consumer experience is the initial process of co-design. This is partly illustrated in the video [see]. However as this could vary according to each retailer (e.g. web-based or personal style advisor, product category, etc.), this aspect is better covered in other SERVIVE project deliverables.

    The key technology assumed in the micro-factory is one or more whole-garment 3D knitting machines. It is recognised that this can be an option with circular knitting (e.g. Santoni), but in this instance the focus is on the multiple flat-bed technology such as is available from Stoll and Shima Seiki. This equipment, plus the necessary finishing machinery, was available at IFTH’s Troyes facility. The demonstration used the style advice and product specification expertise at NTU in conjunction with IFTH production expertise to test the concepts. Several different types of garment were successfully made for real people with great variations of style, colour, size, and trim detail.

    The results indicate that it is practical to produce customised luxury knitwear from start to finish in less than 2 days, with an indicative price band of €300-€500. Though it is possible to do this with one whole-garment machine, for efficient staffing and machine utilisation an SME micro-factory with a minimum of 2 machines is recommended. This would facilitate an annual throughput capacity of 2,000+ garments. An investment of around €0.5 million could generate an annual turnover of a similar amount, and a satisfactory profit..

    Click here to download the report.

    Pilots evaluation report

    At the nearly end of the project the Micro Factory (MF) Pilots must be evaluated to compare the initial aims with the realised solutions. Within the Servive project a lot of soft- and hardware developments have been made. One of the key topics was the planning / design, set-up and commissioning of the Micro Factories.

    Due to some “turbulences” during the project not all achieved solutions have been planned initially by setting up the project. But there were 3 more or less commercial micro factories realised at the final stage.

    Nevertheless, significantly positive solutions have been achieved and are highly expected to stay active and be of economically success also in the future. The efforts invested into the UNICATUM pilot and the method of designing and running a Micro Factory can be used in the future although this enterprise went bankrupt. With the development of the Micro factory profiler in future MF’s offering free capacity could be connected successfully into the MF-Network.

    The work done by IFTH and NTU demonstrate to produce commercially customised fully-fashioned knitwear - even if was not possible to run the automatic knitting site in a pilot MF. The results indicate that it is practical to produce customised luxury knitwear from start to finish in less than 2 days, with an indicative price band of €300-€500. It is possible to reach this with one whole-garment machine, for efficient staffing and machine utilisation an SME micro-factory with a minimum of 2 machines is recommended. This would facilitate an annual throughput capacity of 2,000+ garments. An investment of around €0.5 million could generate an annual turnover of a similar amount, and a satisfactory profit.

    Within this document you can find a description of the starting points for the different MFs and a tabular list of the main developments as well as an assessment of them. For each pilot, the Servive backbone services have been set in relation to an assessment divided into the three main questions of implementation, usefulness and profit estimation. Finally a comparison of the performance against the original specification was made.

    Click here to download the report.
  • Demonstrators
    SERVIVE Demonstrators - Dissemination material produced on-site

    During the SERVIVE project and especially in the last part of it, an important number of demonstration and dissemination activities have been performed by various consortium partners individually or as a team. The demonstration activities were aimed at presenting the results of SERVIVE, especially in the context of how these results can be used by pilots. An important role in the demonstration activities was played by the integrated SERVIVE platform, with its 2 main roles: the SERVIVE Style Community portal (SPO) and the SERVIVE Transaction Platform (SPL).

    As part of the demonstration activities, an important volume of materials was created, materials that were/will be used during and after SERVIVE project as dissemination resources. In this deliverable, we aim at collecting and creating an inventory of the above mentioned dissemination material.

    Click here to download the report.
  • Videos
    Create Your Own – Mass Customisation videoclip

    To view the Create Your Own video clip on Mass Customisation use the player below.

    Also you are able to view the video directly at Vimeo or at Youtube.

    e-Manufacturing: Automatic Knitting site demonstrator for Micro-Factories

    To view the Automatic Knitting site demonstrator for Micro-Factories video, use the player below.

    Also you are able to view the video directly at Youtube,or see a brief version of the manufacturing process also at Youtube

    SPO platform presentation video

    To view the SPO platform presentation video, use the player below.

    Also you are able to view the video directly at Vimeo or at Youtube.

27 April, 2018    Copyright 2008-2011 by ATC Login   Register